Radhika Baidya
Mentor | Marketing-Branding ExpertI am a Marketing and Branding Manager with over five years of experience in social media and digital marketing, including global expertise. Passionate about helping businesses grow, I specialize in branding, promotion, and strategic problem-solving. I also mentor startups, guiding them in marketing and branding for sustainable success.
I am a dedicated Marketing and Branding professional with extensive experience in digital marketing, currently pursuing a PhD in Marketing at Amity University,
focusing on the latest trends and strategies in digital marketing and lean brand. Additionally, I have completed a specialization diploma in Digital Marketing
from the Mudra Institute of Communication Ahmedabad (MICA). I also hold a Masters degree in Advertising and Marketing Management from Amity University,
where I developed essential skills to design and execute successful campaigns across various platforms.
Currently, I work as a Branding & Marketing Manager at Vectors Group, where I oversee the online presence and branding of clients from diverse industries.
My responsibilities include managing performance metrics, optimizing campaigns for maximum impact, and creating engaging content that resonates with
target audiences. Previously, I worked as a Brand Resonance Strategist at XMARK Solutions for one year, successfully helping the company acquire over 10 clients.
I also have experience as a marketing expert, manager, and specialist, collaborating with organizations in United States- Oxygen Media Group,
Singapore- Wing Ai and India- Arbitrium, Guby Rogers, and Insightone to boost their brand visibility, reach, and conversions.
In addition to my professional roles, I am passionate about mentoring startups in branding and marketing through the Wadhwani Foundation.
Using frameworks like 4 Dot Analysis (Ikigai), 5 Why Analysis, and SWOT Analysis, I help founders identify their strengths, address challenges,
and develop effective marketing strategies. My strong analytical thinking, creativity, and interpersonal skills enable me to collaborate effectively
with stakeholders and consistently deliver high-quality results.